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Brand-Led Strategy & Growth Consultancy | Greater China

Unlock Business Growth Through Brand-Led Strategy

Your brand isn't just your logo, it's your most valuable strategic asset. At &Mi, we transform how businesses grow by putting brand at the centre of every strategic decision. We serve clients from Greater China looking to expand into global markets, particularly the US and Europe.

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Why &Mi?

Our name, pronounced "and me," embodies our collaborative approach. We embed ourselves in your business to create brand-led growth strategies that honour your team's expertise while delivering measurable business results.

Our Approach

Data-Driven Discovery

Stakeholder interviews and structured frameworks uncover authentic insights

Brand-First Growth

Leverage your brand's unique strengths for sustainable competitive advantage

Market Expansion

Navigate complex US and European markets with culturally-attuned strategies for Greater China businesses

Actionable Implementation

Clear roadmaps with measurable ROI and defined success metrics

Our methodology blends proven business frameworks with innovative brand thinking to accelerate your business.

Harness your brand's full strategic potential.

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